Marketing

Basic Online Marketing Tips

Posted on

The internet is a huge, large marketplace where you have all kinds of people– indicating you have all kinds of buyers, sellers, online marketers, experts, etc. When it targets the internet as it’s market, your company has limitless potential to grow. I simply want to share with you 3 standard online marketing pointers which ought to be kept in mind specifically by entrepreneur.

If you’re a business owner who owns a website, you’ll most likely want to involve yourself in online marketing. Otherwise, your site is almost worthless. There are a lot of things that potential consumers are looking for about your organisation– such as information, graphical representations (in layperson’s term: images), history, track record, and the list continues. You have to satisfy the curiosity and doubts of your client or your company will go nowhere.

So my first must-do web marketing pointer for you is:

Make certain you have a blog site.

It’s not if you believe this is simple. It’s an annoyance to keep upgrading features of your business daily, weekly or, (paradise forbid) regular monthly. Really, scratch out the month-to-month because updating month-to-month makes your blog quite worthless– unless you currently have numerous posts for readers to dig around.

Blog site marketing will considerably increase your connection with potential clients. It will provide you the ability to hear out their feedbacks about your company, products and/or services and communicate with them through the remarks area. A blog will also enhance your SEO– making you rank for some keywords you use in your blog article entries.

Another reason you need a blog is that a blog-less site is mostly stagnant– there’s minimal upgrade, very little new info, and not much interaction from the consumers. A blog site will make your site more customer and reader-friendly. It will also make your site more Google-friendly. Google likes brand-new info. New short articles = new details = Google love. Simple, right?

So go make a blog of your own! And naturally, you will also require a good author for it. My recommendations is that you choose one excellent author from your company to compose for you. Naturally, pay them is due. Composing is no simple task but it’s benefits in the web is endless nowadays. Just take a look at the SEO copywriters out there (cough *, yours really). Naturally, always remember to have a look at the freely available blog ideas around the net to enhance your blog in the direction you want it to go.

2nd must-do online marketing idea: Make certain your website appears like what your target market wants it to look like

There are many sites out there. A few of them look alike, some don’t however heck why are we speaking about them? Wan na understand why? Since you would want to take a look at the successful ones and aim to appear like them. There should be something in their website’s design that brings in target audience like no other. As my friend says “The very best individual to ask directions from is someone who’s already been there.”

You should not waste time or cash spending in conceptualizing exactly what your website should look like. Just attempt and get concepts from effective ones who has the exact same market and business as you do. Learn from them. However don’t copy it– create your own familiar style.

Without a website style that your target market prefers, you are bound to lose conversions– that’s for sure. People rely on a good-looking site than a home-cooked look. It’s different when you seem like you’re handling a specialist– it enhances trust, track record and authority from exactly what your consumers can see. A carefully designed website is the way to go. It does not need to be ideal and elegant– it simply has to interest your target market’s taste. Just have a look at this website (I’m a minimalist by the way, heh).

Third must-do web marketing pointer: Don’t stop with a site.

A great deal of business owners stop their web activity once they have actually created and developed a company website. They believe that once a site exists, it will operate on it’s own and function effectively as it’s expected to. Flash news: that will not take place.

Installing a website in the web is step among the tough road to successful online marketing. Step one doesn’t offer you whatever– it’s simply the foundation. After you have actually produced and established an online presence, you need to make certain to follow up with other online service requirements. Such as, as earlier stated, a blog site (ahem!), Social media combination (ahem ahem!), and yours truly, SEO (ahem ahem ahem!). My innovative bundle responses all of those needs by the way. Just in case you’re interested. Just saying.

There’s no company that requires no investment. Web marketing is one of those organisations that pushes you to make investments which are no joke. I’ll be painfully blunt with you: it will injure your bank account to make sure you have terrific online marketing running for your company. In the long run, it will earn you much, much more than your financial investment. Remember, the web is a limitless market. Making sure you show up in that marketplace can suggest endless success for you and your company.

SEO, SEO copywriting, CMS management and Social Media management is no joke, and those are simply SOME parts of web marketing. It will cost you, but it’s gon na deserve every penny you invest. Simply make sure that the one doing these services for you is a trusted authority and service provider. There are great deals of low-cost cheats out there who will suck your wallet dry. Don’t even consider getting inexpensive with your SEO.

I simply desire to share with you three fundamental web marketing tips which must be kept in mind specifically by company owners.

If you’re a business owner who owns a site, you’ll most likely desire to include yourself in internet marketing. A lot of company owners stop their web activity once they’ve developed and established a business website. Putting up a site in the internet is step one of the difficult road to effective web marketing. I’ll be painfully blunt with you: it will harm your bank account to make sure you have excellent internet marketing running for your company.

Business Tips

How To Benefit From Attending Seminars

Posted on

I am one of those people who love seminars. I believe that attending and presenting seminars can bring you many benefits, but a word of warning: without careful planning and taking appropriate actions, seminars can eat into your valuable time.

Here is a quick checklist to run through before attending a seminar or leaving:

Before deciding upon whether you should attend the seminar, ask yourself these questions:

  • Is the topic relevant to my needs and goals?
  • How will I / my business directly benefit from this seminar?
  • How will I recover my investment in terms of time and money?
  • Am I impressed with the presenter? In other words – does the presenter have authority on this particular topic?

If you do attend the seminar – make sure you ask yourself the following questions before leaving:

Have I summarized what I have just learned? What action will I take as a result of this seminar? And when?

By going through this simple checklist – I guarantee you won’t waste your time with seminars that you don’t really need to attend. And you will get valuable results from those you do decide to attend. Initially, I created these rules for my own use.

At first, it was hard to discipline myself to follow the structure, although it soon became a habit.

Now I have action lists created for every seminar and meeting that I attend because I realize how important planning is in order to make sure I am using my time wisely. I hope you will find this useful as well.

Those who manage and value diversity, gain a competitive advantage in today’s business world!

It is a fact that we are dealing with people from different cultures everyday! Whether we are doing business locally or globally, we are facing diversity every single day of our lives. Not to mention that your employees, daughter or son-in-law could have been brought up with totally different customs.

I came to Australia in 1984. I really enjoy the “goodies” of diversity and have learned so much. At the same time, I also experienced some cultural shock and appreciate the unique value of each culture.

Here are my 7 tips for building successful relationships and dealing with diversity:

Ask each person you deal with about his/her culture.

Most people like to share with other people about their style and preferences.

Do not make assumptions that everyone is the same!

Even twins like different things.

Offer your support

Respect the differences and pay attention to the “cultural rules”.

For instance:

  • Give your business card with both hands when you are in Asia.
  • A weak handshake from an Indian business person does not mean he or she is not interested in you.
  • Do not touch people’s head as in some cultures, the head is the “temple” for their ancestors.
  • Do not throw freebies to people in workshops and seminars. If you give them something – give it to them in their hands.
  • Focus on body language, it will help to get the message across.
  • Speak S L O W L Y as the person you are speaking to often needs to do the translation in their head.
  • Smile more often. Smiling is a universal language and it is the best way to show that you are friendly and accepting the other person.

Happy Relationship Building and enjoy the diversity!

In some situations, email can work against you because it is a one-way communication tool. Do not write

Do not write long email.

If you cannot convey your message in a few paragraphs. Use a letter! State the most important message at the top of the email.

Do not write email messages in capitals.

CAPITAL text is considered as shouting. Avoid the use of the “Reply to All” function unless you are sure your message needs to go to everyone on the list.

Remember the beauty of email is the speed. Never reply to Spam or unsolicited email. It allows spammers to confirm that your details are correct. Include a signature file at the bottom of your email. Use the Bcc (Blind Carbon Copy) function when sending email to a large group. This way, the recipient’s addresses are protected.

No technology can replace F2F (Face to Face) meetings. Especially the ones with a nice hot cappuccino! 🙂 However, the time and cost associated with meetings can become an issue for all of us. That’s when tools such as teleconferencing become useful.

Here are 10 tips to assist you to get things done effectively via a conference call:

BEFORE the Call

Schedule a time just as you would do for a meeting. Remember to decide on duration and let the other person know

Identify the purpose of the call

Limit the agenda to no more than 5 items

Email or fax the agenda at least 3 hours before the call (2 days before would be better)

DURING the Call

Allow at least 2 minutes to catch up on social aspects Decide who will lead the meeting and make sure to stay on the key topics Take notes and identify actions If you invite other parties to join the teleconference – get them to identify themselves before speaking AFTER the Call Collate the thoughts and write them down.

Summarize the actions

Most of us are focused on our verbal and written communication.

I would like to encourage and challenge you to pay more attention to VISUAL communication skills.

Here are 8 benefits of how EFFECTIVE Visual Communication can help YOU and YOUR BUSINESS:

Make a positive impression and hold reader’s attention: A well laid out brochure or resume WILL get read.

Gain respect: Yes – a good design and layout will convey professionalism. Create “BUY” emotion: How many of us “get sold” by emotion? Too many! Generate FOCUS: A professional brochure,

Create “BUY” emotion: How many of us “get sold” by emotion? Too many! Generate FOCUS: A professional brochure,

Generate FOCUS: A professional brochure, website or invitation can draw people’s focus to on what you are trying to convey. Create good memories: A good logo can jump out

Create good memories: A good logo can jump out and grab people’s attention. It can sink into their minds and stay there.

Tempt and refer: Badly designed marketing material usually ends up in the bin before it gets read. Good design stays and gets passed around.

Call for ACTION: Visual power is enormous – it can generate desire, call for actions and kill procrastination

Achieve your intention: Visual communication can help you achieve the above 7 points and of course – your ultimate goals.

All of us face risks and challenges in our daily lives. How we handle these situations will determine our success in the long run. Some days we will have more than we can manage. Other days we need a “subtle push” to move ahead.

Here are my tips on handling risks & challenges.

Ask yourself: “Is it my challenge or is it someone else’s?”. Do not pull your hair out if the problems are not yours to solve!

Find your tools: Two of the most effective tools to solve problems are a blank sheet of paper and a good pen. Write down all the challenges and risks that you need to handle. “Download” all your worries onto paper. Create more space in your brain for other useful things

Identify risks: Are they good risks? If not, forget them. List all possible solutions for your challenges and select the most appropriate solution. Write down the ‘worst case’ scenario. You may realise that the risks are not that big! Implement a plan and move on. Ask your team, manager, mentor and your family and friends to help. Invest your energy in positive matters. Not problems.